Why Retailers Are Selling Out of Hot Items Like PS5 and Yeezy Sneakers in Seconds

If you couldn’t get your hands on a PS5 for the holidays, or clicked the “buy” button seconds too late to score a pair of Yeezys, you may have felt like the market is rigged against you. And you were right. With computer bots able to find and buy items faster than a human can search, and resale networks motivated to buy in bulk, the odds of a casual shopper grabbing an exclusive item online are getting slimmer and slimmer.