If you live in the U.S. Seth Rogen is officially inviting you to light up.
The actor and avid marijuana enthusiast is bringing his cannabis and lifestyle brand, Houseplant, once available only north of the border in Canada, to the United States.
Houseplant was co-founded by Rogen and his longtime creative partner Evan Goldberg. It first launched in 2019 in Canada under the global cannabis and hemp company Canopy Growth with three different strains to offer products like pre-rolled joints, dried flower cannabis and soft gel capsules. Rogen and Goldberg have previously teamed up on popular film projects including “Superbad,” “Pineapple Express” and “The Interview.”
"Almost ten years I go, I envisioned having my own weed company," Rogen wrote on Twitter. "And today I can say that my company Houseplant's weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. http://houseplant.com."
In a video posted to Instagram, Rogen said all the weed sold by Houseplant has been handpicked, or "hand-smoked," by him personally.
The ceramics reference is a nod to Rogen's other passion... pottery creations which include a host of vases, ashtrays and flowerpots which he's taken to posting on Instagram.
Expect to see Houseplant available initially through a direct-to-consumer ordering platform on the brand’s website beginning Thursday, March 11. The brand plans to roll out in select dispensaries across California this spring.