asmr the news ASMR the News: Why More Pet Owners Are Picking Fresh Food Over Canned Kiss canned food and dry kibble good-bye. Sales of fresh pet food increased 70% between 2015 and 2018 as pet owners upgraded the diets of their fur babies to equal their own. This episode is part of our series, ASMR the News. What is ASMR? Autonomous Meridian Sensory Response is that feeling you get when someone whispers in your ear.