rebound

The Year Without Photoshoots: Chicago Jeweler Forced to Get Creative with Pandemic Promotions

Lingua Nigra largely depends on beautiful online publicity to display new and current pieces. Along with travel restrictions and travel fears, founder Alicia Goodwin found creative ways to keep her social media active and even bought an extra set of ears to help get the job done. After not being able to execute a photoshoot for new designs in over a year because of the pandemic, Goodwin was finally able to shoot her work again in New York despite some travel fears.