rebound

Once Reliant on Mail to Survive Pandemic, Jewelry Business Pivots Strategy

Lingua Nigra founder Alicia Goodwin recounts last year’s delays with the U.S. Postal Service and explains how she manages sending out orders now. As more craft shows start to open, along with new mask guidelines in place, Goodwin decides to not rely on mail shipments as much. “That’s not a possibility for me,” Goodwin said.